Technical Partner

David Simpson portrait image

Dr. Robert Nideffer

Corporate & Sports Psychologist

TAIS Developer & Author


Dr. Robert Nideffer received his Ph.D. in clinical and experimental psychology from Vanderbilt University. He was an associate professor at the University of Rochester, and a professor at the California School of Professional Psychology and San Diego State University. He has also held the post of visiting fellow at Cumberland College in Sydney Australia. He is the founder of Enhanced Performance Systems.

Research and Writing

Dr. Nideffer has written seventeen books and authored over 100 research and applied articles. Dr. Nideffer is the developer of The Attentional and Interpersonal Style inventory (TAIS), an assessment tool used worldwide to measure the attentional and interpersonal skills of high level performers in sports, business, sales and the military.

Consulting Experience

Dr. Nideffer has worked with the Australian Institute for Sport and other Olympic training centres around the world, developing computer software and psychological assessment programs for athletes. He has consulted with the Coaching Association of Canada and provided training for Canada's national elite-level coaches and athletes. He has worked with Olympic teams from the U.S., Canada and Australia and was involved, in the capacity of sports psychologist, for the 1984 and 1988 Olympic games.

As well as working with athletes, Dr. Nideffer has worked with multinational corporations (one in which he worked directly with David Simpson for seven years), police organizations and the military. Reports on his work have appeared in major publications around the world. They include: Business Week, Dun's Review, New York Times, Canadian Business, Sports Illustrated, and Fast Company. He has made guest appearances on the Tonight Show, with Barbara Walters and on ABC-TV's coverage of the 1984 Olympic Games.

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